Make Your Home Your Dream Home Campaign Toolkit

The WHEDA Home Improvement Loan Program (HILP) is giving homeowners the funding opportunity they need to make their homes their dream homes.

Our communications toolkit makes it easy for you to promote this product. These easy-to-share materials can be copied and pasted into your communications channels and modified to reflect your organization's message. Each communication piece includes further instructions and recommendations for use. Contact us if you have any questions.

Campaign Materials

The attached customizable designs are intended for use as ads, flyers, or posters. Simply add your name and contact information. You can share them online through email or on your website. You can also print and post it around your community. The designs are 8.5 x 11, are easily sizeable, and can be printed from a standard color printer.

Promotional Opportunities

RADIO AD SCRIPT: For those with a budget for radio advertising, we have included a script for a :30 radio spot. Simply include your information in the script and work with the stations of your choice to get it produced.

NEWSLETTER ARTICLE: Insert a short article into your client newsletters or blogs. We recommend running an article once per quarter throughout the year for maximum awareness. To use, copy and paste the text into your publication, modify as needed. For best results, including one of the images from the print options will reinforce the visual impact. Make sure to match the image with the headline you’ve chosen!

STATEMENT STUFFER: While many people receive their statements electronically, there are still others that prefer a printed statement mailed to their homes. Use this as an opportunity to promote the product. Download one of the print options and include it with their statement.

EMAILS: Send an email to your client list. We recommend sending an email on the topics that will resonate the most with the people at your organization. To use, copy and paste the text into your email platform.

SOCIAL POSTS: Use a post, along with the images and suggested hashtag, on any of your social media channels. We recommend posting about two to three times a quarter for maximum awareness. To use, copy and paste the text and download the images from the Electronic Options. We have included a variety of images and themes to appeal to any audience you might want to reach. You also have access to three :15 videos for social media or your website.

OUTREACH TO LOCAL REALTORS: One of the overarching themes of this campaign is to make new unnecessary. Realtors are the first people a homeowner will call when they are overwhelmed by the changes they need to make to their home. Realtors can help spread the word about the program to those that might be looking to leave their homes but may not really want to. Even if the realtor doesn’t get a sale today, they are seen as a trusted resource providing information to the homeowner that will lead to selling a higher-valued property in the future.

OUTREACH TO LOCAL HANDYMEN AND CONTRACTORS: Often contractors, subcontractors, and home repair companies are asked to provide quotes for projects only to be told by homeowners that they don’t have the needed resources to complete the project. Provide flyers to these contractors, subcontractors, and home repair companies. Ask them to include the flyer with quotes. It helps you get a lead, and it helps them potentially get business by helping homeowners access financing.

OUTREACH TO LOCAL HARDWARE STORES: Perhaps your potential clients don’t even realize they need help until they try to figure out how to do it themselves. Let’s face it—some projects just aren’t meant to be DIY projects. With permission from the store owner, post a poster on the front door about the program or ask that they be posted near the checkout counter. The hardware stores benefit from being seen as good resources for homeowners and you benefit from getting another lead.